MBL GLOBAL · CALIFORNIA

Make your brand matter in the U.S.

MBL Global helps Korean beauty brands enter and grow in the U.S. by integrating localization, Amazon Advertising, Meta Advertising, PR & Media Relations, creator campaigns, TikTok Shop, and local activations in one IMC plan. We coordinate specialist logistics, fulfillment, and FDA/MoCRA regulatory support around execution.

Discuss U.S. marketing
MBL Global founder Monica Park preparing a beauty campaign with a creator
STRATEGY BEFORE CREATORS
IMC STRATEGYAMAZON ADVERTISINGMETA ADVERTISINGPR & MEDIATIKTOK SHOPCREATOR MARKETINGLOCAL ACTIVATIONS

WHY MBL

When channels work in silos, the brand does not show up as one.

We first define what the brand should lead with in the U.S., then connect Amazon demand, Meta discovery, media credibility, creator content, and TikTok Shop commerce to one business objective.

Monica Park managing beauty creator content production
Monica Park managing an on-site beauty pop-up

WHAT YOU ACTUALLY GET

One strategy. Integrated execution across U.S. marketing channels.

Engage MBL for a focused workstream or an integrated IMC program, depending on your brand's current priorities.

01

IMC Strategy & U.S. Localization

We assess U.S. readiness and the current distribution and sales position, then define priority products, audiences, positioning, messaging, channel roles, budgets, and KPIs in one integrated marketing plan.

MBL INTEGRATED EXECUTION TEAM
02

Amazon Advertising

We use Amazon search demand and the competitive landscape to shape campaign structure, keywords, budgets, and product-page priorities, managing advertising performance alongside sales data.

MBL INTEGRATED EXECUTION TEAM
03

Meta Advertising

We connect creative and media execution across Instagram and Facebook for awareness, traffic, retargeting, and conversion, then feed performance back into the next content and media decisions.

MBL INTEGRATED EXECUTION TEAM
04

PR & Media Relations

We shape brand stories and product news for U.S. media, coordinating editor outreach, pitches, press samples, media relationships, and earned-media opportunities around the campaign calendar.

MBL INTEGRATED EXECUTION TEAM
05

TikTok Shop & Social Commerce

We connect TikTok Shop operations, affiliate creators, short-form content, and advertising to commerce goals, coordinating product, content, and promotional calendars.

MBL INTEGRATED EXECUTION TEAM
06

Creator & Influencer Campaigns

We manage creator and influencer sourcing, outreach, seeding and gifting, paid partnerships, briefs, usage rights, timelines, deliverables, and performance reporting.

MBL INTEGRATED EXECUTION TEAM
07

Local Events & Pop-Ups

We plan product experiences, brand pop-ups, and creator events, coordinating venues, vendors, guests, production, and on-site operations within the agreed project scope.

MBL INTEGRATED EXECUTION TEAM
08

Integrated Reporting & Optimization

We analyze advertising, content, PR, commerce, and on-site response together, then recommend how to adjust budgets and execution priorities across the next activation.

MBL INTEGRATED EXECUTION TEAM

ONE PLAN · CLEAR OWNERSHIP

One strategy. Clear ownership from planning through execution.

MBL manages channel teams under one IMC plan and coordinates specialist logistics, fulfillment, and FDA/MoCRA regulatory support with the marketing calendar.

MBL INTEGRATED TEAM

MBL Integrated Execution Team

  • U.S. market diagnosis, localization, IMC strategy, and messaging
  • Amazon Advertising and Meta Advertising planning and management
  • PR, media relations, editor outreach, and press-sample coordination
  • TikTok Shop advertising, affiliate, and creator campaign integration
  • Seeding, gifting, paid partnerships, UGC, and celebrity collaboration coordination
  • Product experiences, pop-ups, and creator event planning and management
  • Integrated reporting, budget optimization, and next-step recommendations
LOGISTICS & REGULATORY PARTNERS

External Specialist Coordination

Logistics & Fulfillment Coordination

We connect brands with specialist U.S. logistics and fulfillment partners for product storage, inventory management, Amazon and TikTok Shop fulfillment, and campaign shipments.

FDA & MoCRA Regulatory Coordination

We connect brands with specialist partners for applicable FDA and MoCRA requirements, facility and product-related registration, labeling, and marketing-claim review.

Logistics operations and regulatory reviews are delivered by the relevant specialist partners, with MBL coordinating their work with IMC execution and timing. Scope, contracting, and fees are confirmed for each project.

HOW IT WORKS

Start with one plan.
Optimize what works.

We identify the current bottleneck, then define the channels, scope, ownership, and timeline needed to address it.

01 — Diagnose

We review distribution, inventory, pricing, product pages, current marketing, and regulatory readiness.

02 — Architect

We align product, audience, message, channel roles, budget, KPIs, and timing in one IMC plan.

03 — Activate

We integrate execution across Amazon, Meta, PR, TikTok Shop, creators, and local activations.

04 — Optimize

We analyze cross-channel performance, adjust budgets and execution, and inform the next U.S. growth decision.
MBL

SEOUL ↔ CALIFORNIA

FOUNDER-LED · CALIFORNIA-BASED

We understand the language of Korean brands and the context of U.S. consumers.

Based in California, Monica Park integrates channel teams and stays directly involved from strategy through advertising, PR, creator, commerce, and on-site execution.

The person who shapes the strategy
stays accountable for the execution.

Monica Park
Founder, MBL Global, Inc.

FOR CREATORS

Your creativity.
New possibilities.

MBL Global is building a U.S.-based beauty creator network for future K-beauty product gifting, paid partnerships, and UGC opportunities.

Apply to join Applying is free and non-exclusive, and does not guarantee campaign invitations.

START WITH THE REAL PROBLEM

Tell us what is getting in the way of U.S. growth.

Start a conversation

hello@mblbridge.com · SF Bay Area, California, USA