MBL GLOBAL · CALIFORNIA

Make your brand matter in the U.S.

MBL Global helps Korean beauty brands localize for U.S. consumers and brings their strategy to life through creator and influencer campaigns, local events, and pop-ups. We coordinate celebrity collaborations around brand objectives and connect brands with specialist logistics, fulfillment, and U.S. cosmetics regulatory partners.

Discuss U.S. marketing
MBL Global founder Monica Park preparing a beauty campaign with a creator
STRATEGY BEFORE CREATORS
U.S. LOCALIZATIONCREATOR STRATEGYCAMPAIGN EXECUTIONLOCAL ACTIVATIONSMARKET INSIGHTS

WHY MBL

Creator marketing should start with the brand—not the roster.

We define what your brand should lead with in the U.S., then source creators around that opportunity.

Monica Park managing beauty creator content production
Monica Park managing an on-site beauty pop-up

WHAT YOU ACTUALLY GET

Not a list of services. Clear decisions and usable deliverables.

01

U.S. Market Advisory & Localization

We assess the brand’s U.S. market readiness and current distribution, sales, and marketing position, then define priority products, target audiences, positioning, core messaging, and execution priorities. Advisory can be provided as a standalone engagement or carried forward into creator campaigns and local execution.

MBL-LED PLANNING & MANAGEMENT
02

Creator & Influencer Campaigns

We source creators and influencers suited to the brand and manage campaigns through direct outreach or collaboration with specialist agencies. We manage product seeding and gifting, briefs, timelines, deliverables, and performance reporting within the agreed project scope.

MBL-LED PLANNING & MANAGEMENT
03

Local Events & Pop-Ups

We plan and manage product experiences, brand pop-ups, and creator events. Depending on the agreed scope, we coordinate venues, vendors, event staff, guest recruitment, product experiences, photography and video, and on-site operations.

MBL-LED PLANNING & MANAGEMENT
04

Execution & Learning

We analyze campaign and event results against agreed metrics and recommend what to scale or improve in the next activation.

MBL-LED PLANNING & MANAGEMENT

ONE PLAN · CLEAR OWNERSHIP

From strategy to on-site execution, we connect the expertise your brand needs.

MBL leads U.S. localization, campaigns, and local activations, coordinating with creator and talent agencies and specialist logistics and regulatory partners around each project.

MBL-LED

Planned and managed by MBL

  • U.S. market diagnosis, localization, and messaging
  • Creator and influencer strategy, sourcing, outreach, and campaign management
  • Product seeding, gifting, and shipment-timeline coordination
  • Planning and management of product experiences, pop-ups, and creator events
  • Performance reporting and next-step recommendations
SPECIALIST PARTNERS

Specialist Partner Coordination

Creator & Talent Collaborations

We collaborate with creator and influencer agencies and explore brand-aligned celebrity opportunities through specialist talent and celebrity agencies. MBL shapes the collaboration strategy and coordinates outreach, content scope, timelines, and campaign execution.

Celebrity participation and terms depend on budget, availability, brand fit, and confirmation by the talent's representatives.

Logistics & Fulfillment Coordination

We connect brands with specialist logistics and fulfillment partners for product storage, inventory management, order fulfillment, and campaign shipments.

U.S. Cosmetics Regulatory Coordination

We connect brands with specialist partners for U.S. cosmetics regulatory support, applicable MoCRA requirements, labeling, and marketing-claim review.

Logistics operations and regulatory reviews are delivered by the relevant specialist partners, with MBL coordinating their work with marketing execution. Scope, contracting, and fees are confirmed for each project.

HOW IT WORKS

Start scoped.
Scale what works.

The first engagement is a defined campaign shaped around your current situation and business objective.

01 — Diagnose

We first review your U.S. channels, inventory, pricing, and current marketing.

02 — Decide

We align on product, audience, message, KPIs, and a defined campaign scope.

03 — Activate

We put the strategy into market through creator and influencer campaigns, events, and pop-ups.

04 — Learn

We connect performance to the next campaign and the next U.S. growth decision.
MBL

SEOUL ↔ CALIFORNIA

FOUNDER-LED · CALIFORNIA-BASED

We understand the language of Korean brands and the context of U.S. consumers.

Monica Park brings hands-on content creation and brand collaboration experience in California to every engagement, staying directly involved from direction through campaign and on-site execution.

The person who shapes the strategy
stays accountable for the execution.

Monica Park
Founder, MBL Global

START WITH THE REAL PROBLEM

Tell us what is getting in the way of U.S. growth.

Start a conversation

hello@mblbridge.com · California, USA